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Why Do Local Businesses Need Websites?

Responsive Website DesignSearch Engine OptimizationWeb Design

Posted By: Anand M | Posted on: 05-07-2020

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Websites have become even more mobile friendly and economical in 2020 than ever before. But still, local businesses face hindrances which restrain their online existence. Websites benefit the small businesses in appealing to new customers, managing the reputation of the brand, and creating a brand potentiality.

Although local businesses experience threat in going digital, many advanced technologies have changed the approach of the way websites are built, therefore making it more reachable and reasonable than the previous years.

Below are few reasons mentioned why a local business would need a website more than ever in 2020:

1) You are already abaft:

According to research, around 64% of local businesses had their websites in the quarter one of 2018.  These small businesses bank on the websites for captivating new consumers and engaging their current customers. The best part about the websites is that they also provide confirmation about a company or a business being lawful by specifying about its address, aim, and contact information to the people. So if you do not have a website, don’t stay behind just make a one now.

2) A mobile website increases the usability:

At times, the websites which are made specifically for the laptops and desktops are not very congruent with mobile devices. So, you need to ensure that the website that you design is mobile friendly because it would benefit you gaining more attention. The most significant percentage of web traffic comes from mobile phone users and this is evident from the mobile traffic contribution of 63 percent in the US alone, in 2017.

On the other hand, if you have an existing website, you must make sure that it’s also mobile-friendly. If it is not, then you might lose a sizeable chunk of your business.

3) Round-the-clock accessibility for your website:

Unlike your companies or businesses, which usually do not work or operate with the customers after-hours, the best part of the website is that it remains open 24 hours a day, 7 days in the week. It means that even when the staff is not there to communicate with the people who are wanting to do business with you, your website is available and would be able to give helpful information. It will be your point of contact and also will allow people to make purchases or give orders.

4) You need to be discoverable in search engine results:

Customers don’t just search on the Internet to search for companies, mostly they want to do business with them. More explicitly, they visit the search engines. In fact, research shows that 71% of B2B researchers start their purchasing course with a search on the search engine.

So, you require to own a search-optimized business website which can rank good in search engine outcomes. This will make sure that those B2B business opinion makers who are looking for an organization like yours would be able to search you from the starting point when they start to look.

5) Google is the homepage for small businesses:

Around 65% of the marketers would consent that Google is the new homepage for all the small businesses. This perception means that any customer who is seeking for your services chooses for the Google Knowledge panel that draws the business data like get directions, take a tour, making a phone call, book something, read reviews, see operating hours, see busy times etc. So, without selecting to the realm of a brand, you can be fully satisfied as a customer.

Therefore, small business without a website does not have a link. Gaining platform and brand-controlled publishing can affect the natural rankings strongly. Without a website, the prospects of ranking in the vying local market would be very less. A small business can expand immensely if it spends a fair amount on its website.

So, get one now if you are still lacking behind!

Anand M

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